Effective from February 2006, company started to market lift truck parts under own house brand “APS”, manufactured from well known lift truck parts manufacturers.
Effective from December 2013, company decided to use chinesse amp bran to compete with the local market.
Product core benefit:
Retail – “Supporting all lift trucks with the reasonable price & quality parts through service channel”
Wholesale – “Providing alternative choice with the reasonable price & quality parts to rental companies and reseller shops”